One More Social Network…

Do not be afraid, join-in!


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Happy World Responsible Tourism Day

Today is World Responsible Tourism Day. See other pictures from WTM.

World Responsible Tourism Day

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First Finno-Ugric Branding Conference

Today and tomorrow the first Finno-Ugric Branding Conference will be held in Tallinn. Conference aims to initiate a systematic process for raising global awareness of, and interest in the Finno-Ugric common cultural roots and ongoing international cooperation (“Finno-Ugric movement”).

I have tried to map the Finno-Ugric footprint on web, see slides:

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Europe’s Wilderness Days 2011

The annual conference of the PAN Parks Foundation – Europe’s Wilderness Days was held this year in Estonia, Soomaa National Park and Pärnu. Conference brougth together people dedicated to European wilderness protection, ca seventy participants from 16 countries representing protected areas, governmental and research institutions, NGOs and media.

The program, together with the presentations is available at

You can also see my pictures of Europe’s Wilderness Days and my videos.

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EDEN Network Meeting

EDEN awarded destinations had a meeting and celebrated Europe’s Tourism Day. Here are slides of my presentation about ideas of EDEN network website.

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Training in cooperation with BDA Consulting

Last week I attended a three days training seminar in Pärnu about “Developing and Marketing an International Tourist Attraction”, organized by BDA Consulting in cooperation with experts from UK and France. Training course was supported by Estonian Enterprize.

Keith Thomas and Jonathan Rounce from  The Petersham Group Ltd shared their experience about development, management and marketing of tourist attractions. Corinne Estrada from Agenda talked about branding and Ülle Puustusmaa of BDA about Customer Relation Management  I had a short presentation about Tourism Marketing in Internet, see slides below:


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What inspires you to travel to a new place?

I am finalizing a survey How Foreign Visitors to Estonian National Parks Use Internet. This survey is supporting my Master Thesis at Estonian University of Life Sciences.

One of the questions is “What inspires you to travel to a new place?” Here are the answers:

What inspires you to travel to a new place

What inspires you to travel to a new place?

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Ecotourism Handbook in Estonian

This handbook is a collective work of some ecotourism practicioners of Estonia. Initiated and coordinated by Mart Reimann the writing was supported by Estonian Enterprise. My own input has been in following parts:
– Ecotourism, Local People and Cultural Heritage
– Ecotourism Product, Packaging and Collaboration with Travel Trade
– Ecotourism Marketing

English translation is not yet available.

Ökoturism. Raamat.

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