Today and tomorrow the first Finno-Ugric Branding Conference will be held in Tallinn. Conference aims to initiate a systematic process for raising global awareness of, and interest in the Finno-Ugric common cultural roots and ongoing international cooperation (“Finno-Ugric movement”).
I have tried to map the Finno-Ugric footprint on web, see slides:
The annual conference of the PAN Parks Foundation – Europe’s Wilderness Days was held this year in Estonia, Soomaa National Park and Pärnu. Conference brougth together people dedicated to European wilderness protection, ca seventy participants from 16 countries representing protected areas, governmental and research institutions, NGOs and media.
Last week I attended a three days training seminar in Pärnu about “Developing and Marketing an International Tourist Attraction”, organized by BDA Consulting in cooperation with experts from UK and France. Training course was supported by Estonian Enterprize.
Keith Thomas and Jonathan Rounce from The Petersham Group Ltd shared their experience about development, management and marketing of tourist attractions. Corinne Estrada from Agenda talked about branding and Ülle Puustusmaa of BDA about Customer Relation Management I had a short presentation about Tourism Marketing in Internet, see slides below:
This handbook is a collective work of some ecotourism practicioners of Estonia. Initiated and coordinated by Mart Reimann the writing was supported by Estonian Enterprise. My own input has been in following parts:
– Ecotourism, Local People and Cultural Heritage
– Ecotourism Product, Packaging and Collaboration with Travel Trade
– Ecotourism Marketing